Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results.
There are two techniques used in SEO: Off-page SEO and On-page SEO.
On-page SEO- On-page are techniques used to improve a website, making it more "search engine friendly". It also involves changing and improving the codes such as in Alt Tags, Meta Tags, Title Tags, the URL and also using sitemaps.
Off-page SEO-off-page SEO deals with techniques used to increase a website's visibility in the Internet while increasing the website's authority or relevancy in SERPS. It mainly involves one method, which is link building.
SEO companies in Ireland