On-Page SEO: This refers to anything you can do to improve your own website like: Meta-tags, content, navigation, cleaning up errors, internal linking, alt tags, heading tags, sitemaps, etc.
Off-Page SEO: This refers to what can be done outside of a website to maximize its performance for specific keywords/phrases by acquiring backlinks.
Both are equally important, but it’s vital that your company goes in the correct order. On-page SEO should be the first step; followed by off-page SEO.
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