Difference between SEO and SEM

Posts : 10 Join date : 2010-01-23

SEO (Search Engine Optimization) is dealing with natural (organic, algorithmic) results in various search engines. Its main goal is to achieve high rankings in search engine result pages (SERP’s) for targeted keyword or key phrases. High positions will bring traffic to the site and possibly turn visitors into customers.

SEO is long process, you can not do seo in 5 minutes. It’s constant process, evolving with time thought analysis, changing market and competition. It takes time to establish a brand, gain inbound links, trust and targeted traffic to the website. But the outcome of seo process is long lasting, or at least should be.

SEM (Search Engine Marketing) on the other hand is a greater sphere than seo. SEM consists of SEO, paid placement (PPC) and paid inclusion.

In some cases you have to pay to be included in search engines indexes or pay for showing your ad in the ad network based on click value (Pay-Per-Click) or other method.

SEM incorporates various Internet marketing techniques which use search engines as an advertising medium.

In general:
SEM = SEO + PPC

Good understanding and differentiation between SEM and SEO might

Posts : 10 Join date : 2010-06-01

Search Engine Marketing definition
Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These advertising links are purchased mainly from Google (Adwords) and Yahoo (Overture). They then in turn publish these ads on their secondary ad network as well. For example AOL displaying Adwords
SEM also includes any banner advertising or ad placement advertising at authority related sites. So charge a flat monthly fee or a cost per impression. Traffic from these ads tends to be high, but the conversion rate is debatable.

Search Engine Optimization definition
Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows,
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Posts : 5 Join date : 2010-06-20

Nice article buddy! At this point of time the most effective strategy to get traffic is SMM..

Posts : 5 Join date : 2010-06-24

nice article, this is really very helpful and i am really looking forward to this...thanks indeed for sharing it with me

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Posts : 25 Join date : 2010-09-16

unique traffic generator The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories.

The practice of getting your website visible on the major search engines, such as Google, Yahoo! and MSN. Essentially, SEM is about delivering traffic to your website. Two of the most successful SEM strategies are search engine optimisation, and pay-per-click advertising campaigns.

Posts : 10 Join date : 2010-10-21

Search optimization is the organic way to promote your website in major search engines, it can makes your website in good structure and user friendly. it's increase quality back links , more traffics and get good page rank. SEM is best way to get good traffics and easily promote your business in online but it so expensive.

Posts : 1 Join date : 2010-11-02

SEO is the process of tailoring a website (text, titles, meta tags, alt tags etc...) so that search engines will assign a good rank to the sites for the specific search terms.earch engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in.

The SEM is meant to be both a tutorial and a general information resource.If you frequent other prominent SEM resources you will find that this tutorial, like most search engine promotion sites, tends to go over the same ground. This is because there are no secrets to successful search engine positioning - just experience, a lot of research and tons of hard work.

Posts : 41 Join date : 2010-10-26

This was an excellent way to describe SEM! I liked how you said SEO + PPC = SEM. Great work! I agree...SEO is long-term and continuous, while PPC is shorter-term, but both make up SEM.

Posts : 27 Join date : 2010-11-23 Age : 42

SEM is Search engine marketing and it is the process of gaining traffic from or visibility on search engines.
SEO is one of the best techniques that is required for any kind of business website because without website visibility there is no chance to increase sales.

Subject: Re: Difference between SEO and SEM Thu May 19, 2011 4:26 am

Search engine optimization is the best platform for promote your websites, it can make your websites in good structure with more informative, and to get quality back links, more traffics & good page rank with low cost . Search engine marketing is always good platform for promote websites and ti get good business revenues , but its a costly method.

Posts : 45 Join date : 2011-04-16

The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most appropriate approach with the best possible results.
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Posts : 3 Join date : 2011-05-02

Hi everyone,

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO).

Posts : 31 Join date : 2011-04-27 Age : 39

SEO is a part of search engine marketing (SEM). We can optimize websites for organic traffic traffic by seo.Seo is a time consuming process. But sem is a paid marketing. you need to pay for your keywords to be optimized t top of the search engines.

Posts : 11 Join date : 2011-06-28

seo is search engine optimization and smo is social media optimization

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Posts : 2 Join date : 2012-02-08

Seo is a component of sem and work with off and on page of a websites.
sem is the mixture of ppc and and seo which provide paid service for promote your business.

Posts : 17 Join date : 2012-04-16

SEO stands for search engine optimization..It is used to develop our website and improve the on search engines like google,yahoo,ask.. It will helps to improves the traffic towards our website..
SEM is search engine Marketing which is gaining traffic from or visibility on search engines.SEO single technique in one of the SEM.