PPC involves setting a daily budget for suggested keyword and gives to instant result .through PPC you will immediately come to know which keyword is used by the clients mostly to visit your website and than you can increase the budget for those keywords eliminating the other keywords.
SEO is little different from PPC. It is altogether a patience game. You work on the site continuously on a per day basis and after a few months of hard work you get your website on top of search engines. The results are long lasting and everything is organic. However, if you stop working on your site, it will again loose the ranking slowly and slowly.
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