Google Adsense Video Ads

Just been looking around what Googles up to at the moment and aswell as text and image ads they are now offering Video Ads for publishers to put on their website, do you think these will be effective? I can see how desirable these would be to advertisers - because of this I wonder if the CPC (Cost per Click) is higher.

I had a look at them and to be honest they are not ugly and are designed well, very much like how Youtube skins it's player (Which would make sense do to the recent Google/Youtube Acquisition) - I think they would work well within relative content and not just thrown into a sidebar somewhere Ads really do need alot of thought if they are to be successful, has anyone got any good working examples of these Video Ads?

Interesting...

advertisers are now moving to the web to brainwash us basically and google are quick to get in there. I think there's been a lot of reasearch done lately and the majority of people spend more time infront of a computer screen than a tv screen...so there you go.